INTRODUCTION
Navigating and succeeding in today’s fast-paced consumer world demands informed and decisive action. As a full-service global market research company, we help our clients make fact-based decisions easier and faster than ever before.
Focus Insights is a dynamic market research and consumer insights agency partnering with FMCG, Pharmacy, Hardware, and Consumer goods companies across the globe.
Our range of purpose-built qualitative and quantitative research solutions combined with first-hand industry experience deliver valuable shopper and consumer insights in days and at a fraction of the cost of traditional agencies. We can reach over 130 million consumers across 94 countries and deploy research in local languages.
At Focus Insights we create insights today for decisions tomorrow.
EXCITING EXPANSION NEWS!
We are excited to share news of our continued expansion into the ASEAN region with the appointment of Sugandha Verma as General Manager for the region. Sugandha brings a wealth of experience in analytics and insights, having held key positions at Coca Cola, Shiseido, Nielsen and Kantar. Her impressive track-record and innovative approach make her a powerhouse of knowledge.
Sugandha is committed to expanding our footprint, services, and customer engagement across the ASEAN region. We are confident that her leadership will bring valuable insights and innovative solutions to your business.
QUANTITATIVE RESEARCH
USAGE & ATTITUDES
Identify the insights and linkages amongst shoppers, consumers, usage behaviours, occasions and opinions for your brand.
USAGE & ATTITUDES
BRAND TRACKING
Measure changes in your brand perception and brand health metrics over time compared to your competitors.
BRAND TRACKING
CHANNEL
EXPLORATION
Determine whether your product or service can stretch into new sales channels.
CHANNEL EXPLORATION
CONCEPT TESTING
Assess the market viability of a new idea prior to incurring the expense of actually developing it.
CONCEPT TESTING
MARKET VALIDATION
Understand the competitive landscape and purchase intent for your product or service in new global markets.
MARKET VALIDATION
LAUNCH ANALYSIS
Understand how well your new product or service is being accepted by end-users
LAUNCH ANALYSIS
GLOBAL REACH
We are a trusted research partner for SMEs and large multi-national companies from all corners of the globe.
Focus Insights is able to reach 130 million customers across 94 countries and deploy research in local languages.
We can assist clients with both local research requirements as well as their multi-market and global research and insights requirements.
QUALITATIVE RESEARCH
FOCUS GROUPS
Discover consumer interests, attitudes and opinions towards brands, products or services in a dynamic group environment.
IN-DEPTH INTERVIEWS
One to one interviews with consumers to uncover detailed information and insights into a specific subject.
IN-DEPTH INTERVIEWS
IN-STORE INTERCEPTS
Question shoppers at the moment of purchase to gain first-hand feedback on products in a retail environment.
IN-STORE INTERCEPTS
IN-HOME TESTING
Test new products with customers in a real-life setting to make informed decisions before mass production.
IN-HOME TESTING
SENSORY TESTING
Ensure consumer acceptance by analysing food attributes including flavour, texture, taste, appearance and aroma.
SENSORY TESTING
BRAND HEALTH TOOLS
At Focus Insights we help clients make more informed decisions by using agile research solutions that capture the metrics that matter most to you , resulting in stronger business outcomes.
Take Total Tools, where our bi-annual Brand Tracking study becomes the compass for their marketing plans. By delving into consumer sentiment regularly, we enable their marketing team to fine-tune strategies, remain relevant with consumers and capitalise on opportunities.
BRAND HEALTH TOOLS
At Focus Insights we help clients make more informed decisions by using agile research solutions that capture the metrics that matter most to you , resulting in stronger business outcomes.
Take Total Tools, where our bi-annual Brand Tracking study becomes the compass for their marketing plans. By delving into consumer sentiment regularly, we enable their marketing team to fine-tune strategies, remain relevant with consumers and capitalise on opportunities.
CLIENTS
