INTRODUCTION
Navigating and succeeding in today’s fast-paced consumer world demands informed and decisive action. As a full-service global market research company, we help our clients make fact-based decisions easier and faster than ever before.
Focus Insights is a dynamic market research and consumer insights agency partnering with FMCG, Pharmacy, Hardware, and Consumer goods companies across the globe.
Our range of purpose-built qualitative and quantitative research solutions combined with first-hand industry experience deliver valuable shopper and consumer insights in days and at a fraction of the cost of traditional agencies. We can reach over 130 million consumers across 94 countries and deploy research in local languages.
At Focus Insights we create insights today for decisions tomorrow.
WHAT WE OFFER
Focus Insights is disrupting the research industry by offering agile and cost effective research solutions for all stages of the product lifecycle.
Focus Insights is able to tailor research and insights solutions as well as its output to meet your budget and time frame.
EXPERTISE
Our team consists of a powerful combination of FMCG/CPG specialists who have spent many years working on the client side and a team of Senior Researchers who bring on average over 20+ years experience in the research field.
Our powerful combination of senior FMCG/CPG specialists supported by an experienced Senior Research team means we intimately understand the time and margin pressure our clients face on a daily basis along with their need for agile and cost effective consumer led insights to help them make better business decisions.
Deane Hubball
CEO
Deane is highly experienced and has worked on both the client and agency side of industry.
Deane Hubball
CEO
Stephen Paton
Global Research Director
Stephen has designed and conducted hundreds of research projects for brands across the world.
Stephen Paton
Global Research Director
Neil Moody
Regional Director – ANZ
Neil is a proven FMCG practitioner with extensive experience across analytic insights, marketing strategy and execution.
Neil Moody
Regional Director – APAC
Sughanda Verma
Regional Director – ASEAN
Sughanda has an impressive background in analytics and insights and is a powerhouse of knowledge and innovation.
Sughanda Verma
Regional Director – ASEAN
Gary Seaman
Regional Director – EMEA
Gary brings a wealth of experience and expertise in demystifying research insights and he is passionate about client success.
Gary Seaman
Regional Director – EMEA
RESEARCH PROCESS
Our research process involves 4 key phases which are tailored to meet your needs. We know from experience that a “one size fits all” approach does not work in providing an agile research response.
Our Commercial and Research teams will work closely with you to define and execute the research phases featured below.
