Brand Tracker is a strategic tool that helps you measure the health of your brand and identify changes to both your brand and your competitors. Brand Tracker helps you to understand whether, to what extent and where the brand is on or off track relative to its positioning.
Brand Tracker will help you to:
• Understand how your brand compares to competitors
• Gauge the overall health of your brand
• See the success of marketing activities and understand if and how
those activities impact brand awareness, loyalty and purchase intent
Focus Insights is able to tailor the metrics that matter to you the most