Product Validator

More than 60% of new lines fail in their first 12 months so it is critical to understand the role of the new product in the category as well as the buying intent of the target market.

Ensure your product is ready to launch using the Focus Insights Product Validator.  Rich insights around differentiation, category usage and launch risk can be uncovered in days and at a fraction of the cost of traditional agencies.

To Learn more about the Product Validator contact us today !